Digitalisation

What is meant by the term “digitalisation in the hotel”?

 

Digitalisation refers to all goals and measures that serve to optimise manual (analogue) processes by means of data and software in order to

a) save time for guests and staff (or also suppliers) (no check-in, because room access data is sent with confirmation when booking).

b) offer better services for guests and staff (e.g. order the restaurant table online via digital guest folder and book the meeting room online right away on their own website).

c) automate sales and booking processes so that the time freed up can be invested in analysis, strategy development and the development of new product ideas.

Of course, digitalisation also makes sense in other areas of the hotel:

 


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