Digitalisation

What is meant by the term “digitalisation in the hotel”?

Digitalisation refers to all goals and measures that serve to optimise manual (analogue) processes by means of data and software in order to

a) save time for guests and staff (or also suppliers) (no check-in, because room access data is sent with confirmation when booking).

b) offer better services for guests and staff (e.g. order the restaurant table online via digital guest folder and book the meeting room online right away on their own website).

c) automate sales and booking processes so that the time freed up can be invested in analysis, strategy development and the development of new product ideas.

Of course, digitalisation also makes sense in other areas of the hotel:

• Web-based duty rosters that employees can maintain themselves and view directly via their smartphones, for example.
• Self Check In and Self Check Out, the guest handles these standard processes himself, or they are automatically implemented by corresponding tools.
• Digital attendance control / time recording
• Invoices are created, sent and processed digitally
• Digital guest information – everywhere in the hotel (digital signs, info points, guest app etc.)
• Web-based bookability of all services and products in the hotel: vouchers, wellness, rooms, meeting rooms, event tickets. Of course, the automated maintenance of availabilities.
• Web-based table reservation.
• Entertainment and services can be called up via voice-controlled services.
• Websites and apps replace printed brochures and information, right down to the menu.
• Purchasing via intranets and procurement services. Inventory via web-based tools.
• Evaluation management with software support.
  Websites that can be maintained directly and easily by staff.
• Digital order lists or the use of intranets for internal communication.
• Changing the air conditioning and lighting in the conference room and rooms via voice control.
  Use of digital cash register and ordering systems in the restaurant. Kitchen and buffet are informed digitally about new orders and order status.
• Digital CRM (Customer Relationsship Management) tools support the classification of guest and customer status and help to manage communication.
• Improve internal communication via intranets.
• Control of temperature, electricity and water with intelligent room control (e.g. lower temperature after check-out, switch off lights).
  Reporting cleaned rooms or repair needs via app.