Gabriele Schulze

Gabriele Schulze

Gabriele Schulze – Senior Consultant Hotel-Marketing

The hotel specialist qualified nearly 30 years ago in marketing, sales, and distribution themes of the hotel industry. Gabriele Schulze has directed for 10 years the Best Western Hotels Deutschland GmbH, the leading hotel group in Germany, as the marketing and sales director of sales development and brand positioning. As general manager of the Best Western Hotels Deutschland GmbH, she was responsible for numerous European marketing themes of the hotel brand.

After joining the MICE AG Management Board, she became responsible for the brand positioning, marketing and technology themes.

In 2010, she founded marketing4results – a specialized consulting company for marketing, sales, and distribution for the hotel industry.

She is a regular lecturer and trainer at leading educational centers for the hotel industry, tourism and gastronomy, like the Deutsche Hotelakademie (DHA)  and 2014 to 2018 she works as a lecturer at the  University of Applied Sciences Salzburg for revenue management, e-business and e-marketing subjects.

In the consulting team of the RHC Hotel Consulting, she is responsible for the following areas:

  • Marketing, sales, distribution and pricing strategies (revenue management)
  • Selection and implementation of modern sales technology, such as central reservation systems (CRS / GDS), channel management systems and interfaces to the hotel software; analysis, planning, requirements specifications and tendering
  • Implementation of market and competition analyses; developing successful hotel concepts of location opportunities, supplier niches and current requirements of the market and the consumer
  • Preparation of marketing plans and coaching of the hotel teams for the areas of order processing, distribution, marketing, sales and revenue management
  • Development of MICE (meeting, incentive, congress and event) marketing concepts and distribution strategies
  • Analysis, mystery shopping and concepts for measurable success in the conference market


Office Berlin:
Ulmenallee 26
14050 Berlin

Tel. +49 (0) 30 23 13 73 64
Mobile telephone: +49 (0) 176 131 000 77

Visit Gabriele Schulze on XING.

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